• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Summer - Parasol / Royal Garden / Samba Recliner / Provence

Award: Graphite Pencil

Graphite Pencil / Online Advertising / Art Direction / 2007

The aim of this campaign was to raise awareness of the new John Lewis garden furniture range. The resulting rich media units conveyed the feeling of a summer garden with elegant and abstract illustrations. Each rich media unit featured plants growing out across a web page, with its flowers blossoming out to reveal beautiful pieces of garden furniture. The ads were brought to life using a mix of Flash and 3-D animation. The campaign captured the imagination of 20 to 40 per cent of viewers, resulting in over 200,000 users visiting Johnlewis.com.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again