• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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PSP Blanche: Autant PSP qu'en Noir

Award: Wood Pencil

Wood Pencil / Online Advertising / Art Direction / 2007

The online advertising offers an interactive experience to show how PSP White is comparable with PSP Black. Manipulating a slider, users discover the two facets of the same short video: one in black, the other in white. Not completely different, not really the same, but both are definitely PSP. The soundtrack consists of sound effects and music in an unusual acoustic environment. The slider offers a strong audio interactivity while switching from black to white. We tried to make a fun and simple object that was easily playable from a banner. Two videos are available: Music Box and PSP Bar.

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