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adidas Y-3 Reflections Webcam Banner

Award: Graphite Pencil

Graphite Pencil / Online Advertising / New Uses of Online Advertising / 2007

The idea: a Y-3 webcam banner that acts as a mirror receives added functionality by interacting with the user's webcam. If the user allows the banner to access his webcam, his face will appear inside it. Now, any single movement breaks the mirror – first it is only a crack, then a broken fragment, until the mirror is completely broken. The pieces fall down the website, revealing a call to action to surf the Y-3 website.

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