• Loading…

adidas Y-3 Reflections Webcam Banner

Award: Graphite Pencil

Graphite Pencil / Online Advertising / New Uses of Online Advertising / 2007

The idea: a Y-3 webcam banner that acts as a mirror receives added functionality by interacting with the user's webcam. If the user allows the banner to access his webcam, his face will appear inside it. Now, any single movement breaks the mirror – first it is only a crack, then a broken fragment, until the mirror is completely broken. The pieces fall down the website, revealing a call to action to surf the Y-3 website.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again