Sprite SubLYMONal Digital Campaign
Award: Wood Pencil
Wood Pencil / Online Advertising / Digital Advertising Campaigns / 2007
Sublymonal advertising is a cutting edge, totally branded, tongue-in-cheek 'science' that is designed to painlessly integrate the relentlessly refreshing 'Lymon' flavour of Sprite into as many brains as possible. Sublymonal advertising is the opposite of subliminal advertising. It is an overt and blatant attempt to embed the notion of 'Lymon' into young, impressionable minds.
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