Yell.com | Results for Real Life™
Award: Yellow Pencil
Yellow Pencil / Online Advertising / Digital Advertising Campaigns / 2007
Yell.com launched this multi-million pound through-the-line campaign in partnership with AKQA. The search engine awarded AKQA the business, giving it responsibility for digital, outdoor, TV sponsorship and cinema advertising. Local knowledge is the core theme of this six-month long campaign, introducing Yell.com's new strapline "Results for real life™".
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