Overboost
Award: Graphite Pencil
Graphite Pencil / Online Advertising / Online Advertising / 2007
The brief was to launch the new generation of MINIs online as part of an overall campaign. November is a tricky month to launch a car, and the challenge was to ensure that the audience understood the key product differences between the new model and the current one – while also delivering a strong brand-building solution.
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