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Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2007

Havaianas Slim are the fashionable and fancy version of the flip-flops the world adores. In order to show how the sole and the straps are thinner, the user pulls on a sandal and clearly feels its lightness and flexibility. During the interaction the participant reads "Havaiana Slim. The fine line between chic and not chic."

  • Slim
  • Slim

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