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Slim
Award: Wood Pencil
Wood Pencil / Online Advertising / Online Advertising / 2007
Havaianas Slim are the fashionable and fancy version of the flip-flops the world adores. In order to show how the sole and the straps are thinner, the user pulls on a sandal and clearly feels its lightness and flexibility. During the interaction the participant reads "Havaiana Slim. The fine line between chic and not chic."
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