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Virgin Casino

Award: Yellow Pencil

Yellow Pencil / Online Advertising / Online Advertising / 2007

The internet is awash with casinos, all trying to win new punters with the promise of glamour, riches and Las Vegas pizzazz. Virgin Casino is a bit different, preferring to concentrate on the fun of gambling. We wanted to give a glimmer of the Virgin Casino personality through the online advertising. Each ad shows an alternative interpretation of a word commonly found in casinos. The Perrier-nominated comic ensemble Dutch Elm Conservatoire acts out a series of different reactions that are triggered when someone interacts with the ad. A simple but endearing act, which brings a little playfulness to Virgin Casino in an otherwise cliché-ridden category.

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