The internet is awash with casinos, all trying to win new punters with the promise of glamour, riches and Las Vegas pizzazz. Virgin Casino is a bit different, preferring to concentrate on the fun of gambling. We wanted to give a glimmer of the Virgin Casino personality through the online advertising. Each ad shows an alternative interpretation of a word commonly found in casinos. The Perrier-nominated comic ensemble Dutch Elm Conservatoire acts out a series of different reactions that are triggered when someone interacts with the ad. A simple but endearing act, which brings a little playfulness to Virgin Casino in an otherwise cliché-ridden category.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.