• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Mercedes GL Banner

Award: Yellow Pencil

Yellow Pencil / Online Advertising / Online Advertising / 2007

This new 4x4, the Mercedes-Benz GL-Class, features the most powerful diesel engine on a production vehicle in the world, coupled with class-leading interior and finish, hence the title &#8220;Power. Refined&#8221;. <br/>Agency Republic needed to reach two diverse audiences of potential buyers through online advertising: those looking for the ultimate in towing capability, and those wanting the largest, most luxurious 4x4 money can buy. It was important that the work both inspired and engaged such discerning audiences by cutting through with the innovative edge that has always defined Mercedes-Benz. Republic filmed a GL-Class being put through its paces by a previous British Rally Champion, and filmed a variety of scenarios within the interior spaces to illustrate refinement.

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