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Run London

Award: Yellow Pencil

Yellow Pencil / Integrated / Integrated / 2007

After 6 years of Run London how does Nike continue to challenge runners in a new and exciting way? This year we tapped into the long-standing rivalry between North and South London; creating the first ever mass team running event. This was achieved through an integrated communication campaign including posters, press, web design and retail design. It culminated in 17,500 North runners competing against 17,500 South runners. The South won.

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