• Loading…

10k Blowout

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2007

The goal of the Zoo campaign wasn't to create ads, but to create content that captured the spirit and personality of the magazine. It started with the thought, "What would a Zoo guy spend his advertising budget on?" In the end we realised it would be everything but advertising. So we decided to take Steve and Rich, our two Zoo marketing gurus, and give them £10,000 to spunk every time we needed an ad. The result was a day out with Keeley, a trip to South Africa to fly a jet, a Guinness World Record Scalextric track, a cab ride to Marrakech and the creation of every Zoo reader's favourite new website, ZooTube.co.uk.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again