24: The Game
Award: Wood Pencil
Wood Pencil / Integrated / Integrated / 2007
The TV series '24', starring Kiefer Sutherland, is the biggest show in Fox's history. Tension, intrigue and plot twists make it compelling viewing. We needed to launch the computer game spin-off, '24: The Game' by staying true to the show's values. Let's treat the marketing campaign as a mission just like the game. Let's reward consumers for their efforts and involvement. And let's create the ultimate interactive experience using both traditional and new media.
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