• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Snake / Hand

Award: Wood Pencil

Wood Pencil / Illustration / Press Advertising / 2007

The Light of Life Foundation is a charity dedicated to educating the public about thyroid cancer. The objective of the campaign was to draw to the attention of young men the fact that thyroid cancer is the fastest growing cancer among their demographic. Research showed that many young men did not know what thyroid cancer was, let alone take its dangers seriously. The visual needed to communicate how something as small as a lump in your throat can in fact be very deadly. The copy reinforced the visual with current statistics about thyroid cancer mortality rates.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again