German automakers are world-renowned for the excellence of their engineering. And Volkswagen is no exception. In Brazil, Volkswagen's brand perception was built on quality. However, with the evolution of the market and consumer preference, the decision to buy now encompasses factors like design, comfort, convenience and driving pleasure – characteristics inherent in cars designed with consumer needs and desires in mind. Based on the “cars built around the passenger” manufacturing concept, which steers new automotive projects, this Volkswagen campaign evolved. It visually translates the moment when the manufacture of a Volkswagen begins.
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