To give people the sense of superiority that comes with flying Virgin Atlantic Premium Economy Class, we took the ordinary experience of going to the movies and gave it a Premium Economy upgrade. We turned regular boxes of popcorn into mock-crocodile designer leather containers, with matching leather choc-top wrappers. Napkins were used to upgrade ordinary attire and with specially designed cups, soft drinks were turned into fine red wine. Then we asked patrons to 'Get used to feeling posh'.
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