• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Get Used to Feeling Posh.

Award: Wood Pencil

Wood Pencil / Graphic Design / Integrated Print Graphics / 2007

To give people the sense of superiority that comes with flying Virgin Atlantic Premium Economy Class, we took the ordinary experience of going to the movies and gave it a Premium Economy upgrade. We turned regular boxes of popcorn into mock-crocodile designer leather containers, with matching leather choc-top wrappers. Napkins were used to upgrade ordinary attire and with specially designed cups, soft drinks were turned into fine red wine. Then we asked patrons to 'Get used to feeling posh'.

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