• Loading…

Get Used to Feeling Posh.

Award: Wood Pencil

Wood Pencil / Graphic Design / Integrated Print Graphics / 2007

To give people the sense of superiority that comes with flying Virgin Atlantic Premium Economy Class, we took the ordinary experience of going to the movies and gave it a Premium Economy upgrade. We turned regular boxes of popcorn into mock-crocodile designer leather containers, with matching leather choc-top wrappers. Napkins were used to upgrade ordinary attire and with specially designed cups, soft drinks were turned into fine red wine. Then we asked patrons to 'Get used to feeling posh'.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again