• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

UK Japan 2008

Award: Wood Pencil

Wood Pencil / Graphic Design / Logos & Typefaces / 2007

For this project we were keen to find an idea that represented the collaboration of the two countries in a graphic way. Although the two languages are very different in their letter forms, we realised that the Kanji for 'nihonkoku' (land of the rising sun) could combine with the letters 'UK'. With a simple mark we are able to combine the two countries' names, in two different languages. Bilingual campaigns can sometimes end in boardroom compromise, so we were pleased with this result.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again