• Loading…

Beck 'The Information' / Beck 'Cellphone's Dead' / Beck ‘Promotional Poster’

Award: Yellow Pencil

Yellow Pencil / Graphic Design / CD, DVD & Record Sleeves / 2007

The album was designed to be sold with blank packaging. Each CD contains one of four different sticker sheets, each featuring original images by 20 different artists to form almost 250 different stickers in total. The idea is that the listener is then free to customise their CD or create their own album cover and booklet using this material, participating in the album experience in a way that is highly reflective of Beck's idiosyncratic style. The listener is then encouraged to scan and upload their designs to share with other fans online. The packaging was conceived to clearly differentiate the physical album from the digital download version of the release.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again