This bag was designed for the Japanese market – there's a large interest there in replacing plastic bags with canvas bags that shoppers carry with them so they can refuse the plastic bags on offer. Our design makes the most of the handles with a bright summery design that has been very popular in Japan, still fans of western images.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.