Paprika is a graphic design firm with a strong reputation for creating brand identities. This imposes especially high standards when it comes to creating a look of our own – knowing that our image will invite scrutiny from clients, suppliers and graphic arts professionals. We created an extensive stationery system where all information (name, address, phone number, etc) is treated as a visual pattern – a theme. In the manner of an optical illusion, the positioning and repetition of this basic information creates a texture with the resulting image resembling a bar code.
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