• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Interactive Travel Brochure

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2007

The Design Indaba conference – held in Cape Town, South Africa – puts world-famous designers on stage. To invite them to speak at the event, we sent 30 designers a 3-D travel guide. Since most of them had never visited Cape Town, the specially-moulded plastic tray contained a variety of useful local products that would introduce them to the city, while copy described the wonderful things they would experience. All in all, it was like receiving Cape Town through the mail.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again