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D&AD Workout Brochures

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2007

The everyday pressures of working within the creative industry often stop creative people from thinking about how they can reach their full potential. Presentation, business and creative development courses are often overlooked. Through the D&AD Workout scheme, creatives can improve existing and learn new skills to assist in their professional development. A small teaser brochure and a primary brochure were created to promote the programme. The brochures challenge the reader through a series of witty questions that play on the idea of lost inspiration, emphasising the relevance of the programme to a creative audience.

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