• Loading…


Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2007

This campaign originated from the observation that most 'able' people are ignorant of the plight of disabled people. What most of us take for granted can actually be a huge obstacle for the physically handicapped. We chose to use common traffic icons juxtaposed with the wheelchair icon to communicate this fact. The use of traffic icons is also a way of symbolising how arduous life's journey can be for the disabled community while trying to fit into 'able' society. It is a journey that most of us turn a blind eye to. The DPAS's motto “Vox Nostra” perfectly captures their need to finally be seen and heard.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again