The Eureka Tower is a 90-storey residential building with one car park dedicated to residents. The car park is a typically robust and utilitarian environment. An opportunity arose to exploit the vertical and horizontal surfaces of the entry, with a sequence of monumental messages that enhance the experience of arrival and departure through bold graphic illusions. Ambiguous and literal information is realised through false perspectives that are both two and three-dimensional. From different view points, the super-sized letters are perceived as either abstract distortions or literal directional information. When viewed in motion, the distorted words “In”, “Out”, “Up” and “Down” snap into alignment to convey information at key points along the journey. This work was inspired by French artist Felice Varini.
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