80 Victoria Street - Division of Space
Award: Wood Pencil
Wood Pencil / Graphic Design / Signage & Information Graphics / 2007
Brief: 80 Victoria Street is the largest part of Land Securities' Cardinal Place office development in London SW1. One of the large floors is to be split into four smaller sections and let to separate mid-sized companies, by eventually building four partition walls. Letting agents showing prospective tenants around the vast empty floor space required something to clearly demonstrate the future division. <br/>Solution: Four items that could be used to mark out or divide the space were chosen: a tape measure, roll of masking tape, pair of scissors and a pink highlighter pen. The objects were created at large scale and positioned where the partitions would eventually stand. The twist in scale echoes the huge proportions of the floor space available.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.