ZWoK!
Award: Wood Pencil
Wood Pencil / Gaming / Online Games / 2007
'ZWoK!' is an easy to play, tactical multi-player online game that pits six players against each other in an arena full of bizarre and challenging levels. The brand supporting web game was developed to promote the European PlayStation.com website and engage and retain PlayStation's youth audience. Featuring surreal character and level designs, beguiling landscape illustrations, multiple ranks and a host of unlockable weapon types, 'ZWoK!' has attracted an active registered player count of over 600,000 gamers and over 22.5 million game plays since its launch in September 2006.
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