• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Mr. Reach: In the Mouth of Mystery

Award: Wood Pencil

Wood Pencil / Gaming / Online Games / 2007

Johnson & Johnson challenged Fuel Industries to rise above the traditional toothbrush ad clutter and create a memorable interactive experience based on the Reach line of oral care products for the general Canadian audience, skewed towards 18 to 35-year-old women. Since women in the target age demographic are the casual gaming sweet spot, we developed an interactive mystery adventure highlighting Reach products. Players lead Mr Reach – the popular 80s brand mascot – through a story filled with hidden secrets and forbidden romance. Armed only with the Reach line of oral care products, players must utilise these tools beyond their traditional use to unravel the mystery of his missing friend . . . and discover a love story lost through the ages.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again