The brief for 'The Simple Game' was to create a game that demonstrates the notion of simplicity within a football context in support of Philips's 2006 FIFA World Cup sponsorship. Centring around a 3-D video game, it allows players to hone their skills with the chance to win tickets to the final in Germany. The multi-layered game begins with a ball being kicked around in a small town's backstreets and gradually gets harder until players have to score in a virtual version of the World Cup final. The target market is predominantly 25 to 50-year-old men.
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