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The Art of Persuading

Award: Wood Pencil

Wood Pencil / Environmental Design / Exhibitions / 2007

Since this was an exhibition about 170 years of advertising in Croatia, we decided to make it interactive using all available multimedia resources. We incorporated art into advertising and created a giant environmental artwork to symbolise the phenomenon of advertising – how huge and influential it is in today's world. We also wanted all visitors to interact with it to show that they themselves are an inevitable part of the exhibition (advertising) because they are the creators of the final piece (product). The exhibition became an advert in itself.

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