• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

adidas mi Innovation Center

Award: Wood Pencil

Wood Pencil / Environmental Design / Retail & Services / 2007

The adidas mi innovation centre is a 70 square metre multi-sensory digital installation inside the adidas flagship stores. Its purpose is to communicate and strengthen the high-tech and innovative competence of the adidas brand. By using a variety of digital media (LED catwalk that scans the feet, online interface to customise shoes by using an infra-red hand track system and a touch screen) visitors can customise their adidas product without taking off their own shoes. They can also obtain all the information they need about adidas products from the digital screens.

  • adidas mi Innovation Center
  • adidas mi Innovation Center
  • adidas mi Innovation Center

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again