The adidas mi innovation centre is a 70 square metre multi-sensory digital installation inside the adidas flagship stores. Its purpose is to communicate and strengthen the high-tech and innovative competence of the adidas brand. By using a variety of digital media (LED catwalk that scans the feet, online interface to customise shoes by using an infra-red hand track system and a touch screen) visitors can customise their adidas product without taking off their own shoes. They can also obtain all the information they need about adidas products from the digital screens.
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