To attract membership, increase ticket sales and generate more supporter involvement, the beinglote campaign faked the disappearance of Waratahs winger Lote Tuquiri and asked supporters to step into his shoes to replace him. Using a variety of touchpoints including television, viral films, online, press, ambient, scoreboard advertising and direct integration into FoxSports rugby programming, supporters could win the chance to be a part of the team to tour New Zealand.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.