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Award: Wood Pencil

Wood Pencil / Direct / Addressed Direct Mail Very Low Volume 1 - 500 / 2007

Non-Double A paper was inserted into envelopes and mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message "Frustrated with paper jams in your printer?"

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