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Nike Festival of AIr

Award: Wood Pencil

Wood Pencil / Digital Installations / Digital Installations / 2007

Nike's 'Festival of Air' at Nike Town, London was an integrated campaign featuring an interactive experience that included basketball and running challenges, an interactive holographic shoe, in-store data capture, digital window displays and a website to showcase the heritage and performance benefits of Nike Air technology.

  • Nike Festival of AIr
  • Nike Festival of AIr

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