• Loading…

Flos: Frankfurt 06

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications: Branded Environments / 2007

GBH created this catalogue and product launch exhibition for Italian buyers and distributors of Flos Architectural at the International Light+Building Fair in Frankfurt. GBH used the full range of Flos Architectural lighting to create a city skyline which ran around the 100 metre perimeter of the 40,000 square foot booth; it was literally a city of light. This metropolis consisted of four districts, representing the company's four lighting sectors. Visitors 'toured' the city as it was unveiled from different perspectives across branding, exhibition design and print. Huge images from the catalogue acted as signage and displayed the new product alongside samples. A large 'central park' area allowed visitors and clients to hold meetings with giant perspectives of the city as a backdrop.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again