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Picturing & Poeting

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2007

'Picturing and Poeting' presents an eye-catching and mind-teasing collection of visual games, doodles, sketches and quotations that demonstrate the importance of images in conveying meaning. Assembled from the notebooks and travel diaries of Alan Fletcher, one of the most creative and internationally influential figures in graphic design, the book reveals his fascination with the potential that words have to become pictures, and how drawings communicate meaning. Complete with insightful observations on the use of images, this book beautifully illustrates the inner workings of the compulsively creative mind of Fletcher, one of the founding members of design group Pentagram, and pays tribute to his lasting influence as one of the elite international designers that challenged the conventional boundaries of graphic design.

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