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Trick or Treat

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2007

A comical glimpse into the world of the insect reveals their biggest fear, while at the same time reinforces Doom insecticide spray's fast and deadly reputation in the marketplace. It follows on from the success of last year's campaign in look, feel and the message: "Doom. It's what insects fear most."

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