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Adam / Bush / Christmas / Enlightenment / Evolution / Global Cooling / Ikea / Money Tree / Newton / Skeleton

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2007

These ads are a part of a campaign created to help restore the vanishing tree cover in India. In India, tree seedlings are sold in black pouches made of recycled plastic. We printed our messages on these pouches. All the tree species used in the campaign are native to India. Each tree was carefully chosen, keeping in mind its relevance to the message on the packet. The seedlings are also an indication of what trees can be planted.

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