• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Adam / Bush / Christmas / Enlightenment / Evolution / Global Cooling / Ikea / Money Tree / Newton / Skeleton

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2007

These ads are a part of a campaign created to help restore the vanishing tree cover in India. In India, tree seedlings are sold in black pouches made of recycled plastic. We printed our messages on these pouches. All the tree species used in the campaign are native to India. Each tree was carefully chosen, keeping in mind its relevance to the message on the packet. The seedlings are also an indication of what trees can be planted.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again