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Soundwaves 1

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2007

The aim of the ad was to create awareness amongst readers that Penguin books also came in audio format. Soundwaves were used as a design element so readers could immediately establish a link between books and audio. Excerpts from renowned Penguin classics were used to form the soundwaves. The line "Hear your favourite books" neatly summarised the proposition of Penguin Audiobooks.

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