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Beamvertising Sportlife

Award: Wood Pencil

Wood Pencil / Ambient / Street Marketing / 2007

Holland's biggest chewing gum brand, Sportlife, introduces Beamvertising. The image of a moving skateboarder was projected on shop fronts and outer walls of houses in several big cities in the Netherlands. The objective was to draw attention to the brand's promotion: can you make it to the pack?

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