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Award: Graphite Pencil

Graphite Pencil / Ambient / Experiential / 2007

SAFACT and the Anti-Piracy Foundation are committed to discouraging people from buying pirated DVDs. We aimed to change the DVD buyer's mindset by distributing our own pirate copies alongside regular pirated ones. The only noticeable difference between our copy and an illegal copy was simple – our version stopped soon after the start of the movie and thanked viewers for their donation towards the efforts of anti-piracy. By selling these DVDs, hundreds of people who support piracy have now donated thousands of rands to fight it.

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