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Beach Mat

Award: Yellow Pencil

Yellow Pencil / Ambient / Experiential / 2007

During the summer, 'Playboy' magazine looked for a new Playmate among the girls on the beach. A competition was organised, complete with a jury that had to select a future cover girl for this prestigious magazine. To encourage participants, the organisers gave the girls a beach mat on which they could lie and sunbathe as though they were posing for the cover of the magazine.

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