Primi Piatti Wine Bottles
Award: Graphite Pencil
Graphite Pencil / Writing For Design / Packaging / 2006
Primi Piatti is a chain of dynamic Italian restaurants. They are renowned for their unconventional approach to serving food and running restaurants. Briefed to design new labels for the Primi house wine, each bottle was given a distinct personality laced with stereotypical Primi Piatti tongue-in-cheek humour. The copy used on the label needed to clearly differentiate this particular wine bottle from any other. The solution was to make the bottles very interactive by journaling certain social situations gauged by the level of alcohol left in the bottle. The interactive labels have proven to be a highly effective addition to the Primi Piatti experience, and a great talking point around the dinner table.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.