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Underwater / Ocean / Desert

Award: Yellow Pencil

Yellow Pencil / Writing For Advertising / Press Advertising / 2006

In the not too distant future, many living things that are taken for granted today, like whales, forests and reefs are likely to disappear forever. Imagine trying to describe these amazing natural wonders of today in words that are comprehensible to a future generation brought up in a totally artificial world. This campaign urges us to do everything we can to make the future less bleak.

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