• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
Enter Now
  • Loading…

Full Page / L-shape

Award: Graphite Pencil

Graphite Pencil / Writing For Advertising / Press Advertising / 2006

The idea was to show how engaging and effective press adverts can be, by giving a personality and a voice to each of the various advert sizes you would find in a newspaper. Each ‘personality’ was based in part on the type of adverts each space carries. So, if a single column suddenly started talking to you from the pages of your paper, it would sound like a door-to-door salesman, fast-talking and a little apologetic, whereas a full-page advert would be big, brash and bold. Advertisers were made to think about advert space in a different way.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again