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Award: Wood Pencil

Wood Pencil / Viral / Interactive Viral Advertising / 2006

The brief was to create a self-promotional viral campaign for NOWWASHYOURHANDS design company in the form of a royalty free image library available to designers, businesses and the global design community. NOWWASHYOURHANDS stock image library is a free gift to the design world - to challenge the old guard, and pave the way for a future of no nonsense corporate images. NOWWASHYOURHANDS stock should be comprehensive, and exhaustive in its honest portrayal of today's key management buzzwords. Created as an alternative to hackneyed corporate image banks the library offers a fully searchable database of over fifty quality photographs. These are all hi-resolution images and are available to download completely free. Modeled exclusively by real NOWWASHYOURHANDS staff, the photographs comprehensively cover all modern management terminology. Acting as a self-promotional tool, it’s a parody of corporate life as portrayed through the instantly recognisable scenarios seen on other related stock image sites.

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