• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
Enter Now
  • Loading…

Shadow of the Colossus Online Campaign

Award: Wood Pencil

Wood Pencil / Viral / Interactive Viral Advertising / 2006

Imagine a world where giants once walked the earth, where bizarre creatures trapped for centuries are only now being discovered around the globe and one man - the fictional Eric Belson - is cataloguing it all on his blog at Giantology.net. The 'Giantology' viral campaign is an immersive online puzzle intended to spark discussion and controversy, involving six websites, four viral videos, four podcasts and even working international phone numbers, all to promote the PlayStation game 'Shadow of the Colossus'. By design, the consumers became the messengers in blogs, forums, emails, chatrooms, and even dinner parties. Giantology has been discussed on thousands of websites, the G4TV gaming network, the world's most popular late-night radio show, and even spawned several fan sites. 23 million people have viewed the viral videos, driving 2.6 million people to the campaign websites.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again