• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Beatbox Family

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2006

This commercial opens in a comfortable suburban house. A nervous teenage boy walks up to the door and rings the bell. A conservatively dressed dad opens the door. The boy asks to see ‘Jennifer’ and the dad responds with strange guttural sounds. He is beatboxing. The boy looks frightened yet follows him into the house. A beatbox dialogue ensues between various members of the family as the confused boy looks on. Finally, a young teenage girl hurries down the stairs. Before she can get to her waiting date, her little sister tries to get the boy’s attention by thrusting a ferret in his face. Soon, we are in the middle of an all out family beatbox battle. The battle ends when the teenage girl grabs her boyfriend and runs out of the house. Anyone can watch MTV, but if you want to become a citizen, you have to learn how to speak the language.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again