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Jim White - Church / Nick Broomfield - Reality TV / John Ronson - Language / Temple Grandin - Autism / Martin Sheen - Being A Caddy

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Graphics / TV & Cinema Brand Identities / 2006

More4's identity is meant to reflect its diverse programming, its opinionated perspective, and to stand out in the dull multichannel world. In these idents, famous people from a wide range of disciplines who have strong points of view, let us into their world to tell us what angers them, what interests them, and what moves them. Together these little nuggets of truth form a complex and fascinating portrait of modern life. In these five examples, Jim White talks about his nervous breakdown in church, Nick Broomfield complains about reality TV, Jon Ronson gets annoyed at English people adopting French accents, Temple Grandin tells us about the benefits of autism, and Martin Sheen explains why he only plays golf on public courses.

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