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Award: Yellow Pencil

Yellow Pencil / TV & Cinema Crafts / Animation & Motion Graphics / 2006

Deep in the jungle a mayfly is born. Glad to be alive it stretches its tiny wings and flies up into the sky. Then it dives back under the canopy, surfs on a leaf, plays tennis, juggles, meets another mayfly, goes clubbing, and then watches the sun go down. Throughout these activities a voice-over says: “The common mayfly has a life expectancy of just one day. But is he miserable about it? Not one bit. He fills his day with the things he loves. He soars. He swoops. He savours every moment. Maybe there is a lesson in this for us longer living creatures. Just think. If we lived our lives like the mayfly, what lives they would be. “ ‘Vodafone. Make the most of NOW.’

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