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T-Rex

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Animation & Motion Graphics / 2006

In this commercial, a caveman discovers a can of pop. Confused by the object, he shakes the can and pries it open. The pressurised pop sprays into his eyes, placing him in the path of a rampaging dinosaur, thus demonstrating that pop isn't a particularly healthy choice. ‘Drink milk’

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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