The idea for the campaign was to show how good nights can be, when everyone just forgets about those things that normally stop them from feeling free spirited. In this case, that ‘thing’ was the universal insecurity a lot of people have about dancing, because they’re worried about how good they are, how good they look, or what someone might think of them. This piece reminded people that dancing, whether it’s an odd wiggle of the hips, an awkward gyration, or even something more polished, is always good and everyone should just get up and have a go.
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